Why URL Categorization API is needed?
When developing a filtering application like DLP, Parental Control, Anti Virus, one of the core requirements is to “know” the content of a domain, or URL, without it, even the best website filtering technology will not work.
A url filtering engine can only block or allow a website. But it has no way of knowing whether the website should be blocked or allowed.
Here comes URL Categorization API, which allows the engine of the software to make the “decision”, whether to block or allow the domain or URL. The API for URL Classification is usually web-based and is hosted around the globe to allow fast access time when categorizing URLs with the API.
Website Categorization API for Adtech
Another usage for Website Categorization API is for the Adtech industry. The Categorization of URLs API allows augmenting the decision-making engine for brand safety and ad content safety.
For example, you wouldn’t want to place your travel-related ad an article about a plane crash, or for RTB, you’ll know the category of the property and be able to match the right ad with the right price.
URL Categorization API use cases
There are a number of URL Categorization API in the market, each with its strength, and features, we provide such API for URL Classification, that enables to:
- Classify domain level (for example cnn.com is news)
- Classify URL level (for example classify the topic of a news article in CNN)
- Classify search queries, to know what the user searched for without inspecting the data
- Classify individual keyword and phrases