When developing a filtering application like: DLP, Parental Control, Anti Virus, one of the core requirements is to “know” the content of a domain, or URL, without it, even the best filtering technology will not work, since it only know how to block or allow, but it doesn’t know what to block or allow.
Here comes URL Categorization API, which allows the engine of the software to make the “decision”, whether to block or allow the domain or URL. The API is usually web based and be hosted around the globe to allow fast access time.
Another usage for URL Categorization API is for the Adtech industry, it allows to augment a decision making engine for content safety, you wouldn’t want to place your travel related ad in a place crash article, or for RTB, you’ll know the category of the property and be able to match the right ad with the right price.
There are number of URL Categorization API in the market, each with its own strength, and features, we provide such API, that enables to:
- Classify domain level (for example cnn.com is news)
- Classify URL level (for example classify the topic of a news article in CNN)
- Classify search queries, to know what the user searched for without inspecting the data
- Classify individual keyword and phrases